Internet radio has
the potential to be the most ubiquitous form of media ever. More Why Internet Radio is The Biggest Advertising Opportunity of The Future
Internet radio has
the potential to be the most ubiquitous form of media ever. More commanding of
your attention than film, television, or books. This is because listening to
music can be enjoyed while doing other activities. Before I go further, let me make
an important distinction: there are two types of listeners, lean back and lean
forward. Lean back listeners hear music programming via a playlist or radio
station (think “set it and forget it”), whereas lean forward listeners actively
select individual songs. The majority of people prefer a lean back experience
By extending their reach beyond their traditional
distribution channel, Radio is now positioning itself as a serious
contender for local and national online advertising dollars.
”A survey from tax/audit
advisory company KPMG says 50% of media executives are focused on emerging digital
revenues as
the biggest driver for increasing revenues.”