Why Internet Radio is The Biggest Advertising Opportunity of The Future
Internet radio has the potential to be the most ubiquitous form of media ever. More commanding of your attention than film, television, or books. This is because listening to music can be enjoyed while doing other activities. Before I go further, let me make an important distinction: there are two types of listeners, lean back and lean forward. Lean back listeners hear music programming via a playlist or radio station (think “set it and forget it”), whereas lean forward listeners actively select individual songs. The majority of people prefer a lean back experience
By extending their reach beyond their traditional distribution channel, Radio is now positioning itself as a serious contender for local and national online advertising dollars.
”A survey from tax/audit advisory company KPMG says 50% of media executives are focused on emerging digital revenues as the biggest driver for increasing revenues.”